Roxanne Edwards is a partner in the intellectual property group, focusing her practice on protecting clients’ brand assets, ranging from trademarks to international portfolios.

Roxanne is a valued advisor in trademark and IP law, with a background in global brand development, protection, strategy, and enforcement. Her extensive experience spans corporate acquisitions, usage rights disputes, and worldwide portfolio management. She has served as lead trademark counsel to businesses of all sizes, from small and midsize enterprises to Fortune 100 and multinational corporations, across industries such as hospitality, entertainment, pharmaceuticals, software, manufacturing, and consumer goods.

In addition to counseling clients through the development, clearance, and protection of trademarks and other IP rights, Roxanne advises on copyright, trade dress, and nontraditional trademarks. Her counsel also covers IP considerations in franchising, social media, e-commerce, and compliance with U.S. boycotts and sanctions involving foreign countries.

  • Manages clients’ domestic and international trademark and intellectual property portfolios.
  • Manages and resolves trademark, copyright and domain name disputes, including U.S. and international trademark oppositions and cancellations.
  • Represents clients in social media enforcement and domain name disputes, including via Uniform Dispute Resolution Proceedings (UDRP).
  • Develops and implements measures to combat gray market and counterfeit products, such as ecommerce and online marketplace takedowns, DMCA actions, and customs counseling and recordation.
  • Drafts and negotiates intellectual property agreements, including licenses, co-existence agreements, co-branding agreements, settlement agreements and assignments.
  • Assists clients with intellectual property issues in the context of corporate, M&A and financing transactions.

  • “USPTO Tips and Tricks for Non-U.S. Practitioners and Trademark Owners,” International Trademark Association, Annual Meeting, Table Topic; May 2022.
  • “Enforcing Trademark Rights on Amazon and Other Online Marketplaces,” Texas Bar Advanced Intellectual Property Law Course; February 28, 2019.
  • “Trademark Registration in the U.S.: Tips, Tricks, and Fails,” International Trademark Association, Annual Meeting, Table Topic; May 2018.
  • “Brand/IP Enforcement and Online Marketplaces: How to Maneuver the Challenges,” International Trademark Association, Annual Meeting, Table Topic; May 2017.
  • “Protection and Enforcement of Trademarks in the Era of Social Media: Tips, Tricks, and #Fails,” International Trademark Association, Annual Meeting, Table Topic; May 2016.
  • “Trademarks in M&A and Corporate Transactions: What Diligence is Due?” International Trademark Association, Annual Meeting, Table Topic; May 2013 and May 2015.
  • “Fifty Shades of M&A: IP Due Diligence in M&A Transactions,” International Trademark Association U.S. Roundtable; September 2012.
  • “Brand Strategy- Expanding and Protecting Your Marks Globally”, Baker & McKenzie Client Webinar; February 2012.
  • “Restrictions on Intellectual Property: U.S. Trade Sanctions and Boycott Issues,” Baker & McKenzie’s North American Intellectual Property Practice Group; September 2007.
  • “Trademark Litigation,” International Trademark Association U.S. Roundtable; October 2006.
  • “Protecting Your Valuable Brand: An Instructional Tool for Marketers & Their Legal Counsel,” Triad Hospitals, Inc., Annual Marketing Conference; June 2005.

Tulane University Law School, JD, 2000

cum laude

Louisiana Tech University, MA, 1997

with honors

Florida State University, BS, 1991

  • International Trademark Association (INTA)
    • Law Firm Committee, Technology Subcommittee, 2024-2025
    • Publications Committee, Ideas and Innovations Subcommittee, 2020–2023
    • Public Information Committee, Designers Subcommittee, 2018–2019
    • Public Information Committee, Rights Holders Subcommittee, 2016–2017
    • Roundtables Committee, 2007–2013
  • Intellectual Property Owners’ Associations (IPO)
    • International Trademark Law and Practice Committee, 2012–2013
    • Design Rights Committee, 2010–2011
    • Counterfeiting & Piracy Committee, 2008–2009
    • Trademark Office Practice (U.S.) Committee, 2005–2007
  • State Bar of Texas
    • Intellectual Property Section, Trademark Committee
  • Dallas Bar Association – Member

Texas

U.S. Bankruptcy Court for the Northern District of Texas

U.S. Bankruptcy Court for the Eastern District of Texas